During the course of my career, I’ve encountered a handful of developers you could build a company around. Unfortunately, I’ve always managed to encounter them after someone else had already built a company around them.
These coders have the design skills, coding abilities and customer awareness needed to create amazing products.
I worked with Brian Bucklew at […]

Scott Berkun (The Art of Project Management and The Myths of Innovation) has outlined the development methodologies that we all know, but never discuss. For example:
Asshole Driven development (ADD) - Any team where the biggest jerk makes all the big decisions is asshole driven development. All wisdom, logic or process goes out the window when […]

As a product manager, I hear that statement at least 10 times a week. “It shouldn’t be hard to add (insert your desired feature here.)” We’re constantly being told that our entire business depends on one little feature, and it shouldn’t be hard to add! “After all, Microsoft does it!”
The reality is that it is […]

  • Welcome

    • I'm Bob Crosley. Since 1995, I've been involved in the web and software development as a developer, project manager, program manager and product manager.
    • I'm obsessed with usability, interopability and great design. I want to build great software. Software that users LOVE!
    • These are my thoughts on everything great, and not-so-great, about this business.
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  • Disclaimer

      This site represents my own analysis, opinions and sarcastic rantings. In no way does it represent the official, unofficial, or even unintentional positions of any past or future employer.